How UGC Ninja Made it Work*
Brainstorm over Research. This approach was intentionally chosen to deviate from overly organic patterns, which were found less effective for the target audience. The focus was on creating a unique identity, one that appealed to users seeking a more distinguished dating experience. We relied on audience emotions and key «matches» when searching for a partner in dating apps.
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Winning Substitution. This is a great example of difference in approaches. Whether CTR decreased, we had an elevation in deep metrics as purchase rate and CPA. It means that focusing on the right audience gives a great boost to clients target actions as we did this with the help of emotional hooks and text body, bypassing the use of screencasts. Only description of application functions in voice or captions.
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Combination method. Basically, it’s the approach that lets us combine the knowledge of our TA with knowledge of UGC mechanics to deliver a clear message to the right people
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Emotional Resonance: The power of emotion was harnessed to create a connection with the audience, making the campaign not just seen but felt. This emotional resonance was key to driving deeper engagement.
ResultsThe impact of the campaign was evident through tangible metrics.Engagement: The campaign led to a significant increase in user engagement, with a notable uptick in both site visits and time spent on the platform.
Final result of work in numbersCTR: UGC lower 0.38, then Avg: 0.5%
Click Here to See the CreativePurchase Rate: increased by 90%
Click Here to See the CreativeCPA: decreased by 14.3%
Click Here to See the Creative