The Organic UGC Campaign Checklist

22 pre-launch checks to run before a creator wave goes live — so it drives installs, not just impressions.

Views can lie. Installs don't. Most UGC teams find this out the expensive way: they ship the wave, wait for views, then open the dashboard and reverse-engineer what went wrong. This checklist moves that diagnosis to before launch — where it costs nothing to fix.

It's a pre-flight audit, not a strategy doc. Run every clip and every campaign through it before a single creator films. Each check has what to look for, the red flags that mean you're not ready, and the fix — ordered most to least critical.

Six sections:

• The product moment — is it clear in 3 seconds?
• The angle — does it give people a reason to care?
• The creator — do they match the audience?
• The platform format — does it fit the idea?
• Post-view tracking — can you see comments, saves, branded search, clicks, installs?
• Winner replication — can the winner become the next wave?

Plus the go/no-go rule: the three failures that mean do not launch.

Built for app teams that want UGC to drive installs, not impressions. No agency fluff.