How licensed sportsbooks turn short-form sports content into registrations: creator accounts in every market, two-week cycles around the match calendar, and compliance checked before every post.
- A creator network per licensed market
- Formats built around previews, matchdays and explainers
- Testing the same idea on Instagram, Shorts and TikTok
- Two-week cycles with scale, keep testing and cut rules
- Tracking every post to registration, a cycle report and a pre-post compliance checklist
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