Views only become installs when the viewer understands why the product matters. Here is how to build a short-form video program that tests which stories work and distributes the winners.
- How to choose broad product stories
- How to write hooks around a user problem
- How to show the app without a hard sell
- Which short-form formats to test
- How to work with different creators
- How to distribute the strongest videos
- What to measure from view to install
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