How a truck and towing gear brand turned customer videos into a network of 6,000+ selling creators, and why it's building a content campus. A breakdown from public reporting, with a playbook for your DTC brand.
- The system on one page: customer videos, creator network, field demos, live, content campus
- How to start with customer videos and link them to the shop
- How to grow a creator network that sells, not just posts
- How to show the product working where it's really used
- Why live selling is an extra layer, not the engine
- What to measure: orders and profit per creator
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