The Organic UGC Testing Playbook — 5 Mechanics That Separate Algo Noise From Real Movement on Consumer Mobile Campaigns

The 5-mechanic testing playbook for reading real signal through TikTok algo noise — built from a UGC campaign where 90% of sign-ups came from 10% of 19M views.

How to structure profile baskets for narrative testing

• What signals to read across batches
• How to separate algo noise from real movement
• When to kill a narrative and when to scale spend behind it