When every install is bought in an auction, growth costs follow the auction. Organic distribution gives your app a second route to discovery. Here is how to build it, and how to prove it brings installs.
- Which organic audiences to start with
- Which content formats are worth testing
- How to recruit creators for distribution
- How to test several product angles
- How to track reach and store interest
- How to connect organic activity with installs
- When to expand a winning format
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