Mobile Install Volume Breakdown — What an Organic Distribution Layer Actually Adds to Your Stack, by Vertical and Quarter

Meta CPM for mobile games went from $14 in 2020 to $73 in 2026 across the studios we work with. Your organic CPM didn't move — $0.70 to $0.84 over the same five years.

This breakdown is what an organic distribution layer actually adds to your stack — broken down by vertical (puzzle, midcore, hypercasual, productivity), by week across the first 90 days, and across 12 months at flat content spend.

Inside:

• Typical install volume from a 30-50 account organic network by quarter
• View → install conversion rates across puzzle, midcore, hypercasual, productivity
• The week-by-week install ramp across the first 90 days — when first installs hit, when volume compounds, when steady state starts
• How organic install volume scales across 12 months at flat content spend

Anchored on Block Blast (puzzle, 12-month internal case) and Locket Widget (public TikTok-only case). Vertical-by-vertical conversion estimates, ramp curve, and Year 1 cumulative install math.

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