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GUIDE BY UGC NINJA

The Mobile Game Founder System

One connected view of how people discover your game, start playing and find a reason to return. 6 phases, 24 modules and 96 steps to turn gameplay into content, installs and returning players.

  • Game & Audience and Validation & Product: the player promise, playable proof and onboarding
  • Creator Strategy: creator fit, content angles, terms and an asset library
  • Launch & Discovery: store page, organic launch, paid tests and install flow
  • Retention & Revenue: first session, live ops, fair monetization and lifecycle
  • Learning & Scale: attribution, creative signals, unit economics and the next wave
  • A ready-to-run Claude prompt for every module

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