Get discovered. Earn installs. Keep users. Nine playbooks on one shelf, one for every stage of app growth, each with a clear method and a ready prompt for Claude.
- The complete guide: map your funnel and find the stage that loses the most users
- Positioning, viral demo videos and creator acquisition that bring installs, not just views
- Store conversion: matched store pages per traffic source and one-change store tests
- First session and retention: the shortest path to the aha moment and reasons to return on day 7 and day 30
- Acquisition economics and growth testing: CPI, payback, money leaks and a weekly test rhythm
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