The Influencer Amplification Playbook — Turning a Single Creator Deal Into a 32M+ Distribution Event Without Burning the Brand

How to turn a single Tier-1 creator deal into a 32M+ distribution event — built from a fitness-app collab where amplification drove installs 1.5x baseline in 14 days.

How to identify which creator content is worth amplifying

• How to brief out the source content to a creator network without burning the brand
• Per-creator LTV attribution stack between the source creator and the network
• When to amplify a collab and when to let it ride alone