The $0.30 CPM Playbook — 6 mechanics behind 140M organic impressions in iGaming

Casino brands pay $70 CPM for reach. We hit 140M impressions at $0.30 CPM — a $9.8M-equivalent campaign at the casino benchmark.

This playbook breaks the full 140M campaign into 6 mechanics — what we ran, in what order, why each piece compounded.

Inside:

• How to size a creator network against a real reach target
• How to pick surfaces before you pick formats
• How to wire attribution so organic shows up in the P&L
• The 6 mechanics + anti-patterns + step-by-step playbook to copy

Built for mobile app, mobile game, and iGaming UA leads who have hit the CPI ceiling on paid and need an organic stack that finance will actually credit.

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