The Hybrid Paid+Organic Stack — How Sportsbook + Casino Operators Drop Blended CPA 13% at the Auction Ceiling

The hybrid stack we run for sportsbook + casino operators at the auction ceiling. Same paid stack, same audience, same offer — blended CPA drops 13%, paid FTD conversion up 15%.

How organic reach lifts paid conversion without touching the paid stack

• Attribution model that isolates organic-driven lift from paid baseline
• Audience match logic between paid and organic for max compounding
• Where the model breaks (when paid and organic audiences don't overlap)