Connect reach, conversion and acquisition cost. Nine playbooks on one shelf, one for every number your growth depends on, each with exact metric definitions, clear steps and a ready prompt for Claude.
- The complete guide: one metric tree from reach to revenue, with an owner for every number
- Attribution and funnel metrics: which source drove the result and where people are lost
- Acquisition cost: fully loaded CPI, CAC and cost per retained user by channel
- Cohort analysis, retention metrics and payback: who stays, and how fast each channel pays back
- Experiment measurement and a five-minute weekly growth report
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