One paid mention gives you one audience for one moment. A creator program runs your product idea through many creators and formats every week, and keeps what brings people to the app. Here is the system, in 7 parts.
- How to find creators with the right audience, with a fit score
- How to brief them without identical scripts: what is fixed and what is free
- How to turn one idea into several formats with a format library
- What to test in the first campaign, one variable per round
- How to build a weekly publishing rhythm
- When to scale a winning format, and how
- How to connect reach with installs: links, custom store pages, codes
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