A 20-step playbook for a creator program that pays for installs or purchases, with clear payouts, clean tracking and acquisition economics that add up.
- Target action, unit economics, payout model and budget
- Creator criteria, program terms, formats and tracking
- Sourcing, outreach, onboarding and first content review
- Attribution, quality checks, payouts and creator reporting
- Acquisition cost, profitability, retention and expansion
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