The Compounding Install Engine

How to run organic short-form distribution in 14-day cycles, so each cycle's winners become the base for the next one and app installs climb every two weeks. Includes a real client month: 2,208 posts, 77.4M views and +19.8% installs from one cycle to the next.

• The 14-day cycle, day by day
• A volume plan with an 80/20 split between winners and tests
• Decision rules: scale, keep testing, cut
• How winners carry forward into the next cycle
• Tracking every post to installs, the team and the cycle report

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