Every route from launch to your first 100K users: four lines, 16 stops, each with a prompt, a template and one metric to watch.
- Product line: one-line pitch, 3-second wow, onboarding, first value
- Content line: demo videos, hooks, daily posting on 3 platforms
- Creator line: creator network, briefs, recut winners, scale
- Retention line: activation, D7 and D30 retention, referrals
- How the lines connect, a weekly scorecard and the first 30 days
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