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The 30-Day App Content Launch Plan

An app launch is more than the announcement. This plan gives each week of your first 30 days a job, so people have reasons to discover the app, try it and come back.

  • Four weekly jobs: introduce the problem, show the product, answer the hesitation, develop the strongest ideas
  • A calendar with 30 daily topics and script starters
  • A creator brief and a launch foundation to keep every claim accurate
  • A tracking sheet that connects each video to its purpose
  • Week-4 decision rules for choosing what deserves another version

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