Synopsis of This Chapter
In this edition, we’re breaking down how we helped Just Moby, a multi-app publisher with 10+ products, optimize their video ad strategy and hit benchmark-crushing results — especially in gaming, health, and lifestyle verticals.
🔹 10 apps grouped into 3 verticals
🔹 Research-backed creative strategy tailored to each niche
We’ll walk through how vertical segmentation, deep research, and proven content formats led to high-performing creatives — and how you can adapt the same system.
Challenge
With 10 different apps under their belt, Just Moby had one key question:
How do we scale UGC ad production without sacrificing performance metrics?
From health tools like a Smart Alarm Clock to lifestyle products like Keyboard Skins, each app had a different audience - and a generic approach simply wouldn’t work.
UGC Ninja stepped in with a single goal: Craft a system that could generate tailored creatives at scale - without wasting budget or creative energy.
Goal
Our campaign was designed to:
✅ Generate high-performing UGC-like ads across 3 distinct verticals
✅ Offer creative diversity for A/B testing on TikTok and Google
✅ Identify winning hooks and formats that resonate with real users
✅ Scale without creative burnout - while hitting performance benchmarks
Approach
We structured the campaign around strategic vertical segmentation and deep creative research, split into three stages:
1. Grouping by Vertical We divided the 10 apps into 3 clear categories:
- 🎮 Gaming – e.g. Raft Survival
- 💤 Health & Wellness – e.g. Smart Alarm Clock, Pedometer
- 📱 Lifestyle & Tools – e.g. Fonts, Keyboard Skins, Photo Collage Maker
This segmentation helped us align creator casting, storytelling, and ad formats to each audience - without reinventing the wheel every time.
2. Deep Category Research We researched top-performing ads and mechanics in each category, including:
- Audience behaviour patterns
- Best-performing hooks and scroll-stoppers
- TikTok and Google-specific trends
- Psychological triggers unique to each vertical
3. Format Matching & Content Execution Each category got its own creative playbook:
- 🎮 Gaming: Gameplay-first visuals + aspirational tone
- 💤 Health: Stats-driven hooks like “80% of people don’t get enough sleep”
- 📱 Lifestyle: Sketch-style humour with relatable creators over polished polish
Want to apply these tactics yourself? We’ve bundled the same tools we used in this campaign into a handy UGC toolkit:
🎯 7,000+ UGC Creators List – Get the right face for your next campaign 📹 The Ultimate Filming Guide – Make better ads without re-shoots 🛠️ 100+ UGC Tools – Speed up your creative workflow 📒 The Creator’s Playbook – Build long-term creator partnerships
Results
Across all verticals, the campaign delivered:
🔹 Gaming (Raft Survival)
- Top creatives significantly surpassed install targets
🔹 Health & Wellness
- Data-based hooks drove higher engagement
- Ads met or exceeded platform benchmarks
🔹 Lifestyle Apps
- Sketch-style humour and relatability led to a measurable spike in CTR
- Outperformed past campaigns with less spend
Conclusion
The Just Moby case proves this:
One-size-fits-all doesn’t work when you’re running multiple apps 👉 But one smart system can.
By grouping apps into verticals, grounding every idea in research, and assigning the right creators + formats to the right products - UGC Ninja delivered scalable creative success across the board.
Key Takeaways
- Segment Your Portfolio – Grouping apps unlocks creative clarity
- Research First, Shoot Second – Top-performing formats follow patterns
- Creators Matter – Relatable > polished. Especially in lifestyle and health
- Adapt Best Practices – Use gaming tactics for gaming tools, humour for lifestyle, etc.
- System > Gut Feeling – With a repeatable playbook, scale becomes sustainable